Bette’s Triples was a unique and heartfelt fundraising campaign inspired by Bette Overmier’s passion for animals and her beloved Philadelphia Phillies. In partnership with the Overmier family and the Phandemic Krew, Upper Level Consulting helped launch this initiative to raise $10,000 for the Pennsylvania SPCA (PSPCA). The campaign was driven by a pledge from the Overmier family to donate $100 for every triple the Phillies hit during the 2024 season, engaging the Phillies community and making every triple a meaningful moment.
Campaign Overview
Goal:
The primary goal of Bette’s Triples was to raise $10,000 through a combination of online fundraising, in-person events, and the Overmier family’s pledge of $100 per triple.
Inspiration:
The campaign was inspired by the Overmier family’s desire to honor Bette’s love for animals and baseball. With every Phillies triple, they pledged $100 to the PSPCA, blending Bette’s two passions into a charitable cause. (Hence the name Bette’s Triples)
Community Engagement:
Bette’s Triples leveraged the strong sense of community within the Phillies fan base. The Phandemic Krew’s inclusiveness and status as a prominent fan group allowed for wide-reaching engagement, with their website serving as the main fundraising platform.
Strategy and Planning
Overall Strategy:
To achieve its goal, the campaign relied on a mix of social media promotion, in-person events, and appearances on mainstream media to gain visibility.
Upper Level Consulting’s Role:
Greg Taylor from Upper Level Consulting played a key role in shaping the campaign strategy. He developed the online giving platform using WordPress and the GiveWP plugin, ensuring a seamless donation process. In addition, Upper Level Consulting handled all social media outreach to maximize exposure.
Tools and Platforms:
- WordPress: Served as the campaign’s website platform.
- GiveWP: Enabled online donations and tracked fundraising progress.
Collaboration with Key Stakeholders:
Beth Overmier led grassroots efforts, working closely with the Phandemic Krew and the PSPCA. Gillian Kocher from the PSPCA and Beth appeared on various media outlets to promote the initiative, further increasing awareness and support.
Campaign Execution and Engagement
Key Activities:
- Phillies Trivia Night: The PSPCA hosted a Phillies-themed trivia night at Victory Brewing, with proceeds benefiting Bette’s Triples.
- Social Media Campaigns: Each time the Phillies hit a triple, the campaign posted updates celebrating the $100 pledge and encouraged additional donations.
Fan Engagement:
To maintain momentum, regular updates on fundraising totals were shared on the website and social media. Fans were kept informed and motivated to participate by seeing their collective impact grow with each triple.
Collaborations:
The campaign collaborated with prominent Phillies fan influencers, including The Philly Captain, Drunk Phils Fans, and Philly Sports Guy. These collaborations helped amplify the message across the Phillies fan community.
Creative Assets:
Upper Level Consulting designed social media templates and dedicated pages on the Phandemic Krew’s website, ensuring consistent branding and clear calls-to-action.
Results and Impact
Total Funds Raised: $10,016.26 (net post credit card fees)
Number of Donors: 145 individual donors
Goal Achievement: The campaign successfully met and slightly exceeded its $10,000 goal.
Community Feedback:
The campaign created an additional layer of excitement during the Phillies season. Fans appreciated the opportunity to contribute to a cause while following their team’s performance.
Campaign Debrief and Lessons Learned
Challenges:
One of the biggest challenges was understanding how and when to involve the Philadelphia Phillies organization. Despite the campaign’s alignment with the team’s season, it did not lead to formal involvement or support from the organization. This experience highlighted the need for clear expectations when collaborating with large organizations.
Success Factors:
The online fundraising strategy proved to be the most successful element of the campaign. With donations ranging from $5 to $250, the grassroots approach resonated strongly with individual donors. Notably, aside from the PSPCA’s involvement, there were no corporate donations or direct financial support from the Phillies organization, making the campaign’s success even more remarkable.
Upper Level Consulting’s Expertise:
This campaign showcased Upper Level Consulting’s expertise in digital strategy, audience segmentation, and WordPress development. By building a user-friendly donation platform and executing a targeted outreach strategy, Upper Level Consulting helped honor Bette Overmier’s legacy and achieve a meaningful fundraising goal.
Bette’s Triples was a testament to the power of community-driven campaigns. Through collaboration, strategic planning, and digital execution, Upper Level Consulting helped raise over $10,000 for the PSPCA in honor of Bette Overmier. The campaign not only made a difference for animals in need but also brought fans together in a shared cause.
For non-profit organizations seeking to create impactful campaigns with real results, Upper Level Consulting offers the expertise and tools to turn meaningful ideas into reality.